Local value cycles & the “alma” project

The Dolomites Region Seiser Alm & its focus on local products

Local quality is in high demand across many fields, especially when it comes to food. Locals and guests increasingly ask where products come from and want to learn more about the places and people behind them. In 2023, the initiative “Völser Products” placed local products and goods in the spotlight. This initiative strengthened our vision of supporting local value cycles. In 2024, we expanded it to the entire Dolomites Region Seiser Alm – the project “alma” was born.

The “alma” project

For a mindful shaping of our living environment

What “alma” means
The vision
The community
The future
Growth
Local, sustainable Indulgence

The project name explained simply & clearly

The “alma” project stands for trust and mutual respect. It creates a local economic cycle in which supply and demand are balanced and appreciation takes top priority. This culture of cooperation makes our region economically stable, socially rich, and future-proof. Within “alma”, agriculture and gastronomy aim to connect and form a value-creation community. The Dolomites Region Seiser Alm offers enormous potential for this – thanks to a wide range of agricultural products and a creative culinary scene. This creates true added value for locals as well as guests.
The vision of the people behind “alma”

The “alma” project stands for trust and mutual respect. It creates a local economic cycle in which supply and demand are balanced and appreciation takes top priority. This culture of cooperation makes our region economically stable, socially rich, and future-proof. Within “alma”, agriculture and gastronomy aim to connect and form a value-creation community. The Dolomites Region Seiser Alm offers enormous potential for this – thanks to a wide range of agricultural products and a creative culinary scene. This creates true added value for locals as well as guests.
Growing roots together, growing together

Open communication and deep mutual trust form the foundation of the “alma” project. All participants clearly and honestly express what they do. They work closely together and can rely on one another, experiencing appreciation for their work and creating lasting added value for their businesses, the region, and all its visitors.
A shared investment in the region’s future

Forward-looking thinking is as fundamental as acting responsibly with natural resources. Together, we assume ecological, social, and economic responsibility. Local value cycles also thrive on fresh ideas. That is why we encourage everyone to try new approaches courageously, share their knowledge, and communicate openly. By moving forward decisively, we can jointly develop innovative products and partnerships.
Growing roots together, growing together

“Alma” supports cooperation and networking between agriculture and gastronomy. This creates an autonomous and vibrant value-creation community. A key element is the list of participating producers, who provide high-quality agricultural products and thereby underline the authentic character and quality of the Dolomites region Seiser Alm.
Völser Products

Our farmers and producers create and process only the best nature has to offer. Thanks to the sunny location in Völs am Schlern, a wide range of delicious products flourish here and are sold directly from the farm or in selected shops in refined, processed form: fresh fruit and vegetables, herbs, vinegar, sauerkraut, free-range eggs, cheese, bread, meat, honey, juices and syrups, jams and fruity spreads, wine, and much more.

Völser producers

Local products of the Dolomites Region Seiser Alm

The region´s producers

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Events, stories & faces

Experience local value cycles in their most enjoyable form

The “alma” project and the idea of a lively value cycle are lived by everyone in the Dolomites Region Seiser Alm. Visitors can spontaneously stop by local farms, and restaurateurs create seasonal menus using local products – allowing the authenticity of the project to be seen, tasted, and experienced immediately. Dive into the stories behind “alma” and discover the people who bring this unique project to life!

Visiting pioneers in the Dolomites Region Seiser Alm

Local value cycles that connect

The event “Visiting local pioneers”, organised by IDM South Tyrol – Alto Adige and Seiser Alm Marketing, clearly demonstrated how cooperation creates strong local value chains. The focus lay on local cycles and innovative partnerships between agriculture and gastronomy. Participants gained exciting insights into pioneering businesses: farmer Klemens Villgrattner supplies grain to the Tratter Bakery; their bread is served, among other places, at the Cyprianerhof Hotel. At the Stampferhof, Veronika Stampfer showcased how animal-friendly husbandry and high-quality meat processing can work.

A woman is holding a piece of speck in her hand

Lived innovation in the Dolomites Region Seiser Alm

Klemens Villgrattner

Klemens is one of the region’s pioneers in sustainable local development. Together with baker Johannes Tratter and chef Monika Damian from the Cyprianerhof, he demonstrates how a regional food cycle can emerge and function: through short distances, mutual trust, and above all, deep-rooted conviction.

Culinary Weeks Dolomites made from local products

Schlerngenuss Dolomites

If you enjoy local cuisine, you will love these culinary weeks. In the participating establishments, you will find many culinary dishes in June prepared entirely from local products. Sustainability and close cooperation between producers and restaurateurs are central – and naturally, so is indulgence.

Weekly gourmet mile from June to October

The Farmers’ Markets

From June to October, the traditional farmers’ markets take place in the villages of the Dolomites Region Seiser Alm. Local farmers offer fresh, regional products and specialities. This is the perfect opportunity to pick up some delicious holiday memories and gifts that will remind you of your stay even after you return home.